A Checkmark Before the Click A user types a new password into a signup form. At the eighth character, a small gray circle beside the words “at least 8 characters” turns into a green checkmark. Nothing has been submitted. The form has simply said, instantly, that one rule has been met. That checkmark is a […]
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The Bait and Switch Pattern It is week three of a website redesign. A project manager who was never on the original call joins and asks to be caught up. The person who was on that call, the one who nodded along while you explained why the events calendar has to stay, why your development […]
Small Frictions, Big Barriers Light grey text on a white background. A button so small it takes three taps to register. A paragraph so wide the eye loses its place halfway through and has to start the line again. Most people hit all three this week without naming any of them. Those are accessibility failures. […]
IMPORTANT NOTE — Updated April 25, 2026 On April 20, 2026, the U.S. Department of Justice published an Interim Final Rule extending the Title II web and mobile accessibility compliance deadlines by approximately one year. The new deadline for state and local government entities serving 50,000 or more persons is April 26, 2027; for smaller […]
Spruce partnered with a large interstate government infrastructure client that manages multiple airports and ports across two states to redevelop multiple websites of entities managed by the client in order to create a simpler, streamlined experience for end users of each website. Engagement Overview Spruce was contracted by the client to make major changes to […]
The New Gold Standard of Personalization Picture this: You’re shopping online for a new pair of headphones, and before you can blink, the website recommends the perfect model—at just the right price. You think, “Wow, how did they know?” The answer: artificial intelligence (AI). In 2025, AI isn’t just a cool trick; it’s the secret […]
